Unit 4: Operations
Unit 4.4: Company size questions
______________________ is a common business aim that many businesses set. One reason for this is that a large business can enjoy lower average _____________ costs than a smaller business. This means that,...
Unit 4: Operations
Unit 4.4: Short response questions on cost
It is important for any business to understand and be able to calculate its __________________, ____________________ and profit. Costs are items a business ______________ its money on, such as raw materials...
Unit 4: Operations
Unit 4.1: The main methods of production
This lesson focusses on the features, benefits and limitations of job, batch and flow production and remains unchanged from the previous syllabus. Lesson time: 70 minutes Lesson objectives: This lesson...
Unit 4: Operations
Unit 4.1: Production of goods and services
This lesson focusses on the meaning of the term production, including the difference between production and productivity and the concept of lean production. Lesson time: 95 minutes Lesson objectives:...
Unit 2: People
Unit 2.1 Recruitment and selection of employees
This page addresses different methods of recruitment and selection, as well as the difference between internal and external recruitment. The lesson also considers the main stages involved in the recruitment...
Unit 3: Marketing
Unit 3.3: Case study
This question is based on a paper one style question and can be completed in 40 minutes, making it a suitable as a homework or class exercise. In 2023 a set of friends met for dinner and left with an...
Unit 3: Marketing
Unit 3.3: Promotion
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the final element of the mix, promotion. This page is long and you will need to cover it over a minimum of two double periods....
Unit 3: Marketing
Unit 3.3: Price elasticity of demand
This page also looks at the marketing mix or the 4 Ps of marketing, with a focus on the second element of the mix, price and price elasticity of demand. Lesson time: 60 minutes Lesson objectives: In this...
Unit 3: Marketing
Unit 3.3: Marketing mix - price
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the second element of the mix, price. Lesson time: 75 minutes Lesson objectives: In this lesson students will learn about...
Unit 3: Marketing
Unit 3.2: Market research
This page focus' on market-orientated businesses (uses of market research information to a business) and how those businesses make use of both primary and secondary research. This means an explanation...