Unit 3.3: Promotion
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the final element of the mix, promotion. This page is long and you will need to cover it over a minimum of two double periods. The section looks at the aims of promotion, what the different forms of promotion are and how each influences sales, e.g. advertising, sales promotion. The section concludes with an investigation into the need for...