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Unit 3: Marketing

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Unit 3: Marketing

This section starts with the role of marketing and the difference between niche and mass markets, as well as how businesses use market segmentation to identify their target market. The section then analyses how firms use market research and the role that market research plays in the success of any business. The section also focusses on the four elements of the marketing mix - product, place, price and promotion. The section concludes with some of the marketing strategies used by businesses. 

This unit contains changes from the previous syllabus which are explained on the relevant page. 

Direct links to the pages in this section can be accessed at:

 

Unit 3.1: Marketing, competition and the customer

This page covers units 3.1.1 the role of marketing and 3.1.2 market changes and covers the following areas of the syllabus identifying and satisfying customer needs and finishes with the question why...

 

Unit 3.1: Concepts of niche marketing and mass marketing

This page covers units 3.1.3 niche markets and mass marketing and 3.1.4 market segmentation and covers the following areas of the syllabus: the benefits and limitations of niche and mass marketing; how...

 

Unit 3.1: Identifying and understanding customers questions

Fill in the gapsIdentifying customer ________________ and wants is very important to a business, as by doing this successfully a business will then be able to provide ___________ or services that customers...

 

Unit 3.2: Market research

This page focus' on market-orientated businesses (uses of market research information to a business) and how those businesses make use of both primary and secondary research. This means an explanation...

 

Unit 3.2: Analysing market research

This page addresses the different factors that influence the accuracy of market research data, followed by how businesses then analyse market research data in the form of graphs, charts and diagrams.

 

Unit 3.2: Market research revision questions

Q1Fill in the gapsMarket research is used by businesses to find out information about the __________________ in which it wishes to operate or in which it currently operates. In this way, a business can...

 

Unit 3.3: Marketing mix - product

This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the first element of the mix, product. Lesson time: 130 minutesLesson objectives: In this lesson students will learn about...

 

Unit 3.3: Product revision questions

Q1Fill in the gapsDeciding which product to sell is a very important decision that every business will need to make. Businesses will often try and ____________________their products, by making them different...

 

Unit 3.3: Marketing mix - price

This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the second element of the mix, price. Lesson time: 75 minutesLesson objectives: In this lesson students will learn about...

 

Business: Unit 3.3: Price elasticity of demand 

This page also looks at the marketing mix or the 4 Ps of marketing, with a focus on the second element of the mix, price and price elasticity of...

 

Business: Unit 3.3: Pricing strategy questions

Q1Fill in the gapsThere are many _____________________ that influence the price a business sets for its goods or services, such as how much it costs...

 

Business: Unit 3.3: Place – distribution channels

This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the third element of the mix, place or distribution channels,...

 

Business: Unit 3.3: Place revision questions 

Q1Fill in the gapsIn the marketing mix, place refers to how a product gets from the ___________________to the customer. This is known as the...

 

Business: Unit 3.3: Promotion 

This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the final element of the mix, promotion. This page is long and you...

 

Business: Unit 3.3: Promotion revision questions  

Q1Fill in the gapsPromotion is the way a business communicates a _________________ with its existing and ____________________ customers. The main...

 

Business: Unit 3.3: Technology and the marketing mix 

This lesson focuses on the concept of technology and the marketing mix, specifically the growth of e-commerce. There are no changes to technology and...

 

Business: Unit 3.3 Technology revision questions  

Fill in the gapsThe changing use of ICT has had an impact on business. An example of this is the use of ____________________ ________________ to...

 

Business: Unit 3.3: Case study  

This question is based on a paper one style question and can be completed in 40 minutes, making it a suitable as a homework or class exercise.In 2023...

 

Business: Unit 3.4: Marketing strategy 

This page ties together all four elements of the marketing mix, with a focus" on different marketing strategies and which is the most appropriate to...

 

Business: Unit 3.4: Legal controls on marketing 

This lesson will also examine the nature and impact of legal controls related to marketing and finally, opportunities for businesses. Lesson time: 40...

 

Business: Unit 3.4: Entering new overseas markets 

This page focus" on some of the benefits that may be obtained by exploring new markets in other countries as well as the challenges of entering...

 

Business: Unit 3: Revision terms  

This page contains revision terms for unit 3, Marketing.The revision sheet is available as a PDF file at: Revision terms

 

Business: Unit 3 Multiple choice questions 

This page contains a multiple-choice question on unit 3, marketing.The questions on this page are available as a PDF file at: Unit 3

 

Business: Unit 3: Multiple choice quiz II 

This page contains a multiple-choice question on unit 3, marketing. Question 17 is written for the existing syllabus, commencing in May 2026 and will...

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