Unit 3.3: Marketing mix - product
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the first element of the mix, product. Lesson time: 130 minutes Lesson objectives: In this lesson students will learn about the first element of the marketing mix, product. Students are not always aware of the word product entails exactly but it is a relatively long section that you will want to spread over at least two double periods....