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Unit 4.1: Paper 1 examination question

Bespoke Bicycles (BB) was started by two cycle enthusiasts, Ronaldo and Ricardo, in Majorca, Spain. Frustrated by the limited range of high-quality bicycles on the island the idea for a business aimed at cycling enthusiasts hit him. Both were highly skilled engineers and so why not turn these skills into a business – making high quality bicycles for local cyclists. The company instantly became a success and one of...


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