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Unit 3.4: Legal controls on marketing

This lesson will also examine the nature and impact of legal controls related to marketing and finally, opportunities for businesses. Lesson time: 40 minutesIn this lesson learners will examine the impact of legal controls on marketing strategy, e.g. misleading promotion, faulty and dangerous goods. Lesson objectives: 1. Physical process - Start the lesson by distributing the handout and allow time for students to read...

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