Unit 3.3: Place revision questions
Q1Fill in the gapsIn the marketing mix, “place” refers to how a product gets from the ___________________to the customer. This is known as the channel of ____________________. A product may pass through other businesses, such as wholesalers or ___________________, before it reaches the customer. Using these businesses means that the product can take longer to reach the customer. The product may also become more _________________,...
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