Unit 3.1: Marketing, competition and the customer
This page covers units 3.1.1 the role of marketing and 3.1.2 market changes and covers the following areas of the syllabus identifying and satisfying customer needs and finishes with the question why customer/consumer spending patterns may change. Lesson time: 115 minutes (activities can be spread over two lessons) Lesson objectives: In this lesson students will need to identify how to understand and satisfy...