Unit 3.3: Marketing mix - price
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the second element of the mix, price. Lesson time: 75 minutes Lesson objectives: In this lesson students will learn about the different pricing methods (benefits and limitations of different methods), e.g. cost plus, competitive, penetration, skimming, and promotional. Students will also need to recommend and justify an appropriate pricing...