Unit 3.3: Place – distribution channels
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the third element of the mix, place or distribution channels, including electronic methods of distribution (e-commerce). Lesson time: 75 minutes In this lesson students will focus on the advantages and disadvantages of different methods of distribution e.g. use of wholesalers, retailers or direct to consumers. Learners will also need to...