Unit 3: Marketing
Unit 3.4: Marketing strategy
This page ties together all four elements of the marketing mix, with a focus' on different marketing strategies and which is the most appropriate to a given situation. Lesson time: 70 minutes In this...
Unit 3: Marketing
Unit 3.3: Technology and the marketing mix
This lesson focuses on the concept of technology and the marketing mix, specifically the growth of e-commerce. There are no changes to technology and the marketing mix for the updated syllabus. Lesson...
Unit 3: Marketing
Unit 3.3: Place – distribution channels
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the third element of the mix, place or distribution channels, including electronic methods of distribution (e-commerce). ...
Unit 3: Marketing
Unit 3.3: Marketing mix - product
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the first element of the mix, product. Lesson time: 130 minutes Lesson objectives: In this lesson students will learn about...
Unit 3: Marketing
Unit 3.2: Analysing market research
This page addresses the different factors that influence the accuracy of market research data, followed by how businesses then analyse market research data in the form of graphs, charts and diagrams....
Unit 3: Marketing
Unit 3.1: Marketing, competition and the customer
This page covers units 3.1.1 the role of marketing and 3.1.2 market changes and covers the following areas of the syllabus identifying and satisfying customer needs and finishes with the question why...
Unit 2: People
Unit 2: Multiple choice II
This page contains the second multiple-choice question on unit 2, people in business. The questions on this page are available as a PDF file at: Multiple choice...
Unit 2: People
Unit 2: Multiple choice quiz
This page contains a multiple-choice question on unit 2, people in business. This multiple choice quiz can be accessed as a PDF file at: Multiple choice...
Unit 2: People
Unit 2.2: Trade unions
This lesson considers what a trade union is and the effects of employees being union members. Lesson time: 55 minutes Lesson objectives: To understand what a trade union is and the effects of employees...
Unit 2: People
Unit 2.2: Leadership and management
This page focusses on the different functions of management and leadership e.g. planning, organising, coordinating, commanding and controlling and the importance of delegation; trust versus control. The...