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Unit 3.8 - Key terms

Unit 3.8 - Key termsBarriers to entry are the obstacles that prevent new firms from entering and competing in the market.Competitive markets are characterised by industries in which many firms compete, all with relatively low market share.A homogeneous product, sold in highly competitive markets, means the product sold by different firms is identical.A market leader is the firm with the highest market share in a particular...

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