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3.8.2 - Monopoly markets

Unit 3.8.2 - Monopoly markets

This section of the Cambridge IGCSE (0455) Economics syllabus requires students to understand the characteristics, advantages, and disadvantages of monopoly.

Note: market structure diagrams of monopoly are not required for assessment purposes.

There is no universally accepted definition of a monopoly, and the legal definition can vary from country to country. However, in its most simplistic state, monopoly describes a market structure in which there is one supplier of a good or service. In this case, a pure monopoly is said to exist as one single firm supplies the whole market. This means that the firm is the industry.

In general, a firm is classified as a monopoly if a single producer or supplier dominates the market with its significant market share (and hence market power). Hence, market leaders (those with the highest market share in a particular industry) have some degree of monopoly power.

In the real world, there are market leaders in almost all industries. They may have sufficient monopoly power to influence the market supply and hence prices. Examples of firms with very high market share in their respective industries include the following, which could be classified as firms with a high degree of monopoly power.

  • Airbus
  • Amazon
  • Apple
  • Boeing
  • Coca-Cola
  • Colgate
  • Facebook (Meta)
  • Google
  • Intel
  • Johnson & Johnson
  • JP Morgan Chase
  • Lego
  • LVMH (Louis Vuitton Moët Hennessy)
  • Microsoft
  • Netflix
  • Nike
  • PayPal
  • Samsung
  • Starbucks
  • Tesla
  • Uber
  • VISA
  • Walmart
  • YKK (zips)
Case Study - Airbus and Boeing duopoly

For many decades, Boeing and Airbus have dominated the aeroplane manufacturing industry. According to the Michigan Journal of Economics, Boeing maintains approximately 40% market share, while Airbus dominates with the other 60% of the industry. The Chinese state-owned Commercial Aircraft Corporation of China (COMAC) is attempting to enter the aeroplane manufacturing market, which could challenge this long-standing duopoly.

Characteristics of monopoly

The key characteristics of firms operating in highly monopoly markets are outlined below. These interrelated characteristics, or features, have a direct impact on price, quality, choice, and profit. These characteristics include:

  • There is a single supplier. The lack of any close substitute products in a monopoly market means that the firm enjoys being the only one in the industry.
  • There are significant barriers to entry into the market (see Box 1). These are obstacles that prevent new firms from entering and competing in the market.
  • The lack of competition and nature of high barriers to entry enable the monopoly to earn supernormal profit (or economic profit). This refers to profit over and above the amount needed as a financial incentive to keep the firm in the industry in the long run).
  • The monopolist is a price maker. With significant market power, a monopolist controls all or enough of the market supply to be able to set its own prices and charge consumers higher prices than if the market was highly competitive.
  • The existence of imperfect knowledge in the market means that a monopolist is able to protect its market power. This is because consumers and potential competitors do not have perfect or impartial knowledge about the product and market, reinforced by the monopolist’s ability to protect its intellectual property rights (see Box 2), such as copyrights, trademarks, and patents.
Box 1 - Barriers to entry

Examples of entry barriers include the following.

  • Access to distribution channels
  • Advertising and marketing budgets
  • Brand loyalty (customer loyalty)
  • Copyrights on works of art
  • Economies of scale of the existing monopoly
  • Exclusive contracts
  • Legal barriers, such as licensing
  • Ownership of essential factors of production
  • Patents on innovations and production processes
  • Predatory pricing (such as price wars)
  • Product differentiation strategies
  • Registered trademarks
  • Start-up (set-up) costs
  • Switching costs for consumers
Box 2 - Intellectual property rights (IPRs)

Patents are the official rights given to a business to exploit an invention or process for commercial purposes. They give a registered patent holder the exclusive right to use the innovation for a limited time period. Having a patent creates incentives to invest in research and development; otherwise rivals could simply just copy the innovations. Patents, as an intangible asset, add value to the business, especially as they can gain from having a competitive advantage for the duration of the patent.

Copyrights give the registered owner the legal rights to creative pieces of work. Copyrights cover the work of authors, musicians, conductors, playwrights (scriptwriters) and directors. It give the copyright holder of the intellectual property the exclusive rights to the commercial use of the product. Copyrights enable the owner to prevent competitors from using their published works. The contents of this website is copyrighted to the author and InThinking.

InThinking is a registered trademark that is protected by intellectual property legislation

Trademarks are a form of intellectual property. They give the listed owner the legal and exclusive commercial use of the registered brands, logos, and/or slogans (catchphrases). Each year, Interbrand compiles a list of brand values. The top 10 are listed below.

World's most value brands by brand value (2024)

Statistic: Most valuable brands worldwide in 2022 (in billion U.S. dollars) | Statista

Source: Statista

Advantages of monopoly

Economic profit can be used to fund research and development (R&D)

Recall that a monopoly is a market structure where a single firm dominates the market. This means the monopolist has significant market power. The advantages of monopoly include the following points:

  • The size of a monopolist and the scale of its operations means that the firm can maximise economies of scale. This helps to reduce the average cost of production, enabling the monopolist to charge consumers lower prices (at least in theory).
  • By producing on a larger scale, monopolist also help to improve the productive capacity of the economy (see Unit 1.4 - Production possibility curve).
  • Monopolist are able to earn supernormal profit in the long run. This creates incentives for firms to be highly innovative and efficient to prevent new entrants from establishing themselves in the industry.
  • Strategically, it may be important for an economy to have certain monopolies (such as pharmaceutical companies) as the supernormal profits enable these firms to earn sufficient fund for research and development (R&D) for societal gains. It can also enable these domestic monopolists to compete in international markets.
  • Competition can be wasteful in some cases. Some industries may be better suited for natural monopolies. This refers to situations where the market can only sustain one firm and eliminates wasteful competition, such as the provision of public transport services, postal services, and electricity generation. In these cases, monopolies may be better suited for the provision of public goods and merit goods.
Paper 2 - Worked example

Explain two disadvantages of monopoly.  [4 marks]

Explanations might include:

  • Monopolists can be highly inefficient in allocating resources (1). In their pursuit of profit, monopolists can restrict their range of products and/or charge higher prices (1), which negatively affects consumers (1).
  • High barriers to entry can prevent new firms from setting up in the market (1), which reduces the degree of competition in the market (1) and therefore allows monopolists to continue charging higher prices (1).
  • Monopolists supply products with few, if any, substitutes, therefore demand is price inelastic (1). This allows them to charge consumers higher prices than if there were competitors in the market (1).
  • Alternatively, as monopolists are price makers (1), they can charge higher prices in order to maximise their profits from the relatively low PED (1).
  • Consumers’ imperfect knowledge (1) about the products and prices being charged by competitors enables monopolists to maintain their high market power (1).
  • Monopolists have fewer incentives to innovate (1) due to the lack of competition in the industry (1).

Disadvantages of monopoly

Is there any incentive for monopolists to reduce prices?

The disadvantages of monopoly include the following points:

  • As there is no competition in a market with a single supplier, the monopolist can charge higher prices and produce lower output than would otherwise be the case. As the monopolist is a price maker, it can limit market supply, thereby charging higher prices than in highly competitive markets. This is clearly a disadvantage for consumers.
  • Without the threat or presence of competition, monopolistic markets are less efficient than perfective competitive markets. Inefficient production is a disadvantage for society as a whole.
  • The lack of any competition could mean the monopolist becomes complacent and has no incentive to improve its products or to innovate. For example, a private sector rail company that does not face any competition may provide an unreliable service. This is detrimental to individuals and the wider economy.
  • Monopolists can establish artificial barriers to entry in order to prevent new entrants into the market. These obstacles are essentially the sources of monopoly power as they minimise the threat, if any, of new firms setting up in the industry. However, this is anti-competitive and is deemed to be illegal in many countries.
  • Imperfect knowledge about prices and products of firms with monopoly power means that consumers may make sub-optimal decisions or irrational choices. For example, mobile phone network providers use very confusing pricing packages for their services. Similarly, commercial banks offer a variety of interest rate charges for their various types of loans and credit card services.
Common mistake!

Students often comment in the Paper 2 exam that monopolists can charge "whatever price they want because they have complete market power". This is incorrect.

Although a monopolist can control the market supply (as the only provider of a good or service), it cannot control the market demand. The market demand curve for the monopolist is downwards sloping because the law of demand still applies. This means that the monopolist must reduce price if it wants to sell more products, ceteris paribus.

Case Study 2 - Apple's anti-competitive practice

In 2022, the European Union (EU) successfully passed a law that required Apple (and other manufacturers of electronic devices) to make their products compatible with a USB-C type charger. This will save consumers money who no longer have to buy chargers that are not compatible with other products as well as reducing electronic waste. Critics argued that the plastic covering the wires on Apple chargers (called "Lightening" chargers) tended to wear out before the useful life of the device and consumers often had to purchase another expensive charger from Apple.

Case Study 3 - Loss leader pricing at Walmart

Loss leader pricing consists of pricing a product below its cost of production so as to attract customers to also purchase other items (with their higher profit margins) at the same time. For example, a grocery store might reduce the price of a particular product from $2.99 to just $0.99 in order to attract customers to buy other products too. Only firms with some degree of monopoly power are able to do this.

Walmart is the largest retailer in the world. The American supermarket operator, along with all major supermarket chains, often uses loss-leader pricing.

Watch this short video clip (How is Walmart making money by pricing below cost?), and answer the questions that follow.

  1. What type of products does Walmart use as loss leaders?
  2. Why can Walmart afford to sell loss leader products?
  3. What other examples of loss leader products are provided in the video?

Answers

1.  What type of products does Walmart use as loss leaders?

Basic grocery items, such as fresh milk and eggs.

2.  Why can Walmart afford to sell loss leader products?

The size of Walmart and its business operations allow the company to sell some products at a loss (using loss leader pricing) in order to attract more customers. The sheer number of customers mean that Walmart enjoys huge volumes of sales of other goods that are profitable, which more than covers the deficit from loss leader products.

3.  What other examples of loss leader products are provided in the video?

Grocery stores such as Whole Foods (which has been acquired by Amazon) often sell loss leader products. Other examples include Gillette razors and accessories for expensive televisions.

Note: Given there are both advantages and disadvantages of monopolies, governments will intervene if a dominant firm in an industry is seen to be acting against the public interest, perhaps by deliberately restricting competition or by price fixing. In such cases, the government may step in to break up the firm's monopoly powers.  For example, a merger to takeover may be prohibited by regulators if the resulting firm has market share (or market dominance) deemed to be against the interest of society.

Worked examples - Paper 1

1.  Which of the following is most likely to be a feature of a monopolist?

A.  Price is lower in order to gain market share

B.  Product differentiation to gain a competitive advantage

C.  The firm can only earn profit in the short run

D.  There are very high or extreme barriers to entry

The correct answer is option D, i.e., there are very high or extreme barriers to entry

This is because high or extreme barriers to entry enables the firm to remain as a monopolist. There are very high or extreme barriers to entry in a monopoly because these barriers are essential to protecting the monopolist's dominant position and preventing competition.

2.  Which option does not suggest why a monopolist is able to earn profits in the long run?

A.  There are high barriers to entry

B.  Imperfect knowledge

C.  Price elastic demand

D.  Price makers

The correct answer is option C, i.e., price elastic demand.

This is because monopolists face price inelastic demand (not price elastic demand). As the single supplier of a good or service in the market, the monopolist faces a price inelastic demand curve, so has price setting abilities (Option D) to ensure it earns profits in the long run. It is only able to sustain this if there is imperfect knowledge in the market (Option B) and if it can maintain high barriers to entry (Option A).

Unit 3.8.2 - True or False Quiz

To test your understanding of this topic in the syllabus (Monopoly markets), have a go at answering the following true or false questions.

No.StatementTrue or False?
1.There are very high or extreme barriers to entry in a monopoly market.

True

2.The highly price inelastic demand for a monopolist's goods or services means it can earn significant profits in the long run.

True

3.Firms in highly competitive markets are generally more efficient than those that operate in monopoly markets.

True

4.Monopolists can use economies of scale to act as a barrier to entry.

True

5.Being the only firm in the industry, a monopolist can control the market demand for the good or service that it provides.

False - it can only control market supply

6.A misallocation of resources is most likely to occur in a monopoly market if the firm charges a significantly higher price than if there were competition.

True

7.Private fee paying schools operate in monopoly markets.

False - these schools compete for students

8.Brand loyalty for existing products from a monopolist can act as a barrier to entry in the market.

True

9.A pure monopoly is able to increase its sales revenues but cannot increase its market share.

True - as a pure monopoly has 100% market share

10.Monopolists are assumed to be highly productive efficient in their production of goods or output of services.

False - there is a lack of competitive rivalry to do so

Paper 2 Exam Practice Questions

(a)Explain why a private sector monopoly might be regarded as inefficient in terms of resource allocation.

[2 marks]

(b)Explain whya monopolist is able to earnprofit in the long run.

[2 marks]

(c)Explain why it is relatively easier to enter the restaurant industry than to enter the pharmaceutical manufacturing industry.

[2 marks]

(d)Explain two disadvantages of monopolies compared to perfectly competitive markets.

[4 marks]

(e)Explain two advantages of monopolies.

[4 marks]

Teacher only box

Answers

(a)  Explain why a private sector monopoly might be regarded as inefficient in terms of resource allocation.  [2 marks]

In its pursuit for profit maximisation, the monopolist can restrict output [1] and/or charge a higher price than the equilibrium [1], thereby creating a loss in social welfare [1].

(b)  Explain why a monopolist is able to earn  profit in the long run.  [2 marks]

Possible answer could include an explanation of any one of the following:

  • High barriers to entry.
  • Limited, if any, competition.
  • Price inelastic demand.
  • No substitute goods.
  • Price makers.
  • Imperfect knowledge.

Award [1] for an appropriate reason and [1] for the explanation.

(c)  Explain why it is relatively easier to enter the restaurant industry than to enter the pharmaceutical manufacturing industry.  [2]

There are relatively higher barriers to entry in the pharmaceutical manufacturing industry [1]. Examples of such barriers include the need for firms to have high set-up costs [1].

Accept other reasons such as the need for investment funds for research and development (R&D), the existence of existing intellectual property rights (such as patents), and the need for licences and other government restrictions.

(d)  Explain two disadvantages of monopolies compared to perfectly competitive markets.  [4 marks]

Possible disadvantages could include an explanation of any one of the following:

  • Higher price (due to the lack of competition and price inelastic demand).
  • Lower output than the social optimal, i.e., there would be more output under perfectly competitive markets.
  • Less incentive to innovate due to the lack of competition in the market.

Award [1] for each appropriate disadvantage and a further [1] for the explanation, up to the total maximum of [4].

(e)  Explain two advantages of monopolies.  [4 marks]

Possible advantages could include an explanation of any one of the following:

  • Economies of scale and therefore cost savings (or lower prices for consumers), i.e., it is possible for a monopolist to produce at a larger output level and charge cheaper prices.
  • Natural monopolies (where the market can only sustain one supplier of a good or service) eliminate wasteful competition.
  • Profits earned by monopoliescan help to fund innovation and Research and Development (R&D).
  • The market power enjoyed by monopolies can be a source of international competitive advantage for the domestic firm.

Award [1] for each appropriate advantage and a further [1] for the explanation, up to the total maximum of [4].

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