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Unit 3: Marketing
Unit 3.3: Marketing mix - product
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the first element of the mix, product. Lesson time: 130 minutes Lesson objectives: In this lesson students will learn about...
Unit 3: Marketing
Unit 3.3: Promotion
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the final element of the mix, promotion. This page is long and you will need to cover it over a minimum of two double periods....
Assessment
Paper 1 – Short answer and data response
This is a written paper, lasting 1 hour 30 minutes and marked out of 80. The question paper comprises four questions requiring a mixture of short answers and structured data responses. The paper assesses...
Unit 3: Marketing
Unit 3.3: Marketing mix - price
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the second element of the mix, price. Lesson time: 120 minutes (should be completed in two separate lesson periods) Lesson...
Unit 3: Marketing
Unit 3.3: Place – distribution channels
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the third element of the mix, place or distribution channels, including electronic methods of distribution (e-commerce). ...
Unit 3: Marketing
Unit 3.3: Promotion revision questions
Q1 Fill in the gaps Promotion is the way a business communicates a _________________ with its existing and ____________________ customers. The main reasons a business might want to communicate with this...
Unit 3: Marketing
Unit 3.4: Legal controls on marketing
This lesson will also examine the nature and impact of legal controls related to marketing and finally, opportunities for businesses. Lesson time: 40 minutes In this lesson learners will examine the...
Unit 3: Marketing
Unit 3.4: Marketing strategy
This page ties together all four elements of the marketing mix, with a focus' on different marketing strategies and which is the most appropriate to a given situation. Lesson time: 70 minutes In this...
Unit 3: Marketing
Unit 3.3: Product revision questions
Q1 Fill in the gaps Deciding which product to sell is a very important decision that every business will need to make. Businesses will often try and ____________________their products, by making them...
Assessment
Paper 2 - Case study
This is a written paper, lasting 1 hour 30 minutes and scored out of 80 marks. The question paper comprises four questions based on a case study, provided as an insert with the paper. The case study includes...