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Unit 3: Marketing
Unit 3.3: Marketing mix - price
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the second element of the mix, price. Lesson time: 120 minutes (should be completed in two separate lesson periods) Lesson...
Unit 3: Marketing
Unit 3: Marketing Free
This section starts with the role of marketing and the difference between niche and mass markets, as well as how businesses use market segmentation to identify their target market. The section then analyses...
Unit 5: Financial information
Unit 5.1: Questions on sources of finance
Q1 Fill in the gaps ______________ of ______________ are the different methods a business can use to __________ money. A new business may need money to cover its ______________-_________costs, such as...
Assessment
Paper 1 – Short answer and data response
This is a written paper, lasting 1 hour 30 minutes and marked out of 80. The question paper comprises four questions requiring a mixture of short answers and structured data responses. The paper assesses...
Unit 3: Marketing
Unit 3.2: Analysing market research
This page addresses the different factors that influence the accuracy of market research data, followed by how businesses then analyse market research data in the form of graphs, charts and diagrams....
Unit 1: Business activity
Unit 1: Revision sheet
I have included this page, which contains a PDF handout as a simple revision exercise. I find that many IGCSE students get a significant amount from these short summary handouts. The review sheet is...
Unit 5: Financial information
Unit 5.4: Revision questions financial statements
Q1 Fill in the gaps The _____________________ of _______________________ _________________ lists the value of everything the business owns (______________) and owes (___________________). It shows what...
Unit 5: Financial information
Unit 5.3: Revision questions on income statements
Q1 Fill in the gaps Businesses keep financial records in order to keep track of their financial position, such as to see whether they have made a profit or ______________ over a specific period of time. ...
Unit 3: Marketing
Unit 3.2: Market research
This page focus' on market-orientated businesses (uses of market research information to a business) and how those businesses make use of both primary and secondary research. This means an explanation...
Unit 2: People
Unit 2.3 Recruitment and selection of employees
This page addresses on different methods of recruitment and selection, as well as the difference between internal and external recruitment. The lesson also considers the main stages involved in the recruitment...