Selected student pages
Unit 1: Business activity
Unit 1.4: Types of business organisation
This page looks at the main features of different forms of business organisation in the private sector - sole traders, partnerships, private and public limited companies, franchises and joint ventures...
Unit 2: People
Unit 2: Examination
This paper has a total mark of 34 and you have 40 Minutes to complete it. You must write in black ink only and answer all the questions. Section A 1. Describe one benefit of an effective recruitment...
Unit 4: Operations
Unit 4.4: Costs of production
This lesson focusses on identifying and classifying costs e.g. fixed, variable, average, total costs. This page ends with an examination of how firms use cost data to help make simple cost-based decisions,...
Unit 3: Marketing
Unit 3.4: Marketing strategy
This page ties together all four elements of the marketing mix, with a focus' on different marketing strategies and which is the most appropriate to a given situation. Lesson time: 70 minutes In this...
Getting started
Resources for IGCSE Business studies
There are a number of textbooks which cover the Cambridge IGCSE syllabus, including the following: This book is designed for teachers of the IGCSE programme and contains practical ideas for classroom...
Unit 3: Marketing
Unit 3.3: Place revision questions
Q1 Fill in the gaps In the marketing mix, “place” refers to how a product gets from the ___________________to the customer. This is known as the channel of ____________________. A product may pass through...
Assessment
Unit 2.2: Paper 1 examination question
(a) Define the following terms: (i) Chain of command [2] Documents who each member of a company reports to, from the founder, owner or CEO to the people who report to them, with each appearing directly...
Assessment
Unit 6.3: Paper 1 examination question
Figure 1: Comparison of wages earned by Tofad employees, with other employees in nations where they produced in 2023. Nation Employees Monthly Huma wage $s National mean wage $s Benefits Rwanda 1,000...
Unit 3: Marketing
Unit 3.3: Place – distribution channels
This page looks at the marketing mix or the 4 Ps of marketing, with a focus on the third element of the mix, place or distribution channels, including electronic methods of distribution (e-commerce). ...
Unit 3: Marketing
Unit 3.2: Analysing market research
This page addresses the different factors that influence the accuracy of market research data, followed by how businesses then analyse market research data in the form of graphs, charts and diagrams....
Unit 1: Business activity
Unit 1.3: Enterprise and business growth
When thinking of entrepreneurs many of you will think of individuals running large and successful corporations, such as the man on the right. In reality, many entrepreneurs are small business people that...
Unit 2: People
Unit 2.1 Recruitment and selection of employees
This page addresses different methods of recruitment and selection, as well as the difference between internal and external recruitment. The lesson also considers the main stages involved in the recruitment...